Support for multi programmes - Fresh fruit and vegetables (Topic 4)

Topic description

Scope:

The Commission is committed to promote proper dietary practices, in line with the European Commission's white paper on a strategy on nutrition, overweight, and obesity related health issues^[1]. Actions shall highlight the benefits of consuming fresh fruit and vegetables in a balanced diet. The messages could notably focus on aiming at having at least five portions of a variety of fruit and vegetables each day; the place of fruit and vegetables in the food pyramid, beneficial impact on health, etc.

The objective is to increase the consumption of EU fresh fruit and vegetables by informing consumers about balanced and proper dietary practices.

The expected ultimate impact is to enhance the competitiveness and consumption of the concerned EU fruit and vegetables, raise their profile and increase their market share.

[1] COM(2007) 279 final, 30.5.2007.